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Youth Media Takeover

31st January 2023

Young people from CashBack MoveForward’s Youth Media Project took over shmu’s social media accounts to share what Youth Media means to them.

CashBack – MoveForward programme engages the most vulnerable and disadvantaged young people in Aberdeen, using media as a key tool to overcome their personal barriers in order to avoid becoming involved in anti-social behaviour or offending, and reducing the likelihood of reoffending for young prisoners in HMP & YOI Grampian.

The Youth Media Project provides person-centred creative opportunities for young people at risk of involvement in anti-social and offending behaviour from the regeneration areas of Aberdeen (10-18yrs). Young people actively participate across a range of media platforms, supporting transformational pathways in personal development and progression.

The Youth Media participants took over shmu’s social media accounts on Saturday 21st of January. The Youth Media participants prepared for weeks in advance and were supported to make a short film that showed them taking over shmuHQ. Youth Media took over shmu’s Instagram, Twitter, Facebook and Tik Tok accounts. The posts included images with quotes that were meaningful to Youth Media participants and were used as a bigger promotion for all the exciting work Youth Media does.

“Engaging place to learn new skills outside of school.” – participant
“A place to express opinions and be heard.” – participant
“Everyone is cared for and adapted for.” – participant
“I didn’t know I was capable of doing what I do here.” – participant

The young people made a video to express what the Youth Media Project means to them.

The young people developed skills in research and reflected on their time as part of the Youth Media Project. It was an opportunity to share their voice and their message to others that Youth Media is there for young people and about the skills that others can develop if they attend Youth Media. The young people enjoyed the challenge and look forward to taking over the shmu socials again in the future.

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